01 / Direction · Film

Microsoft Dynamics Vignettes

A role-based portrait series for Microsoft Dynamics. Seven short films showing how one platform serves seven different jobs across an organization.

Role
Art Director / Assistant Director
Year
2012 – 2013
Client
Microsoft Dynamics
Agency
Garrigan Lyman
Microsoft Dynamics Vignettes

The Brief

Microsoft Dynamics needed to speak to the humans who actually use the platform, not the buyers. The brief: portrait the work, not the software. Each vignette takes one role inside the customer org and follows that person’s day. The platform shows up in the seams.

The Films

Channeling The Muse

This project was all about storytelling, especially those with unexpected twists. It only made sense to take an audible ride with the likes of Jesse Ware, Samiyam, Teebs, Flying Lotus, Faithless, Jacques Green, and of course, some of the greatest storytellers of all time, Madonna, Prince, and Bowie.

The audio mix behind Microsoft Dynamics Vignettes
Storytellers in the headphones. From Flying Lotus to Bowie.

Credits

  • Art Director, Assistant Director
  • Client: Microsoft Dynamics
  • Agency: Garrigan Lyman
  • Years: 2012 – 2013